Campaign

For my senior campaigns class, we were given the opportunity to use the University of Louisiana at Lafayette Sports Management Program as our client for the semester. Through media, creative direction, research, and copywriting, we were able to produce a campaign book which gave the program the opportunity to look over what needed to be revamped. At the end of the semester, we held a pitch meeting to further discuss our research results and overall explanation on what needed to be changed about the program. 

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