Pepsi Looks to Maximize Its Disruptor Status
- Kyia Young
- Sep 30, 2023
- 2 min read
Updated: Mar 30
Updated: March 2025
Pepsi is making waves as a full-fledged disruptor!
After years of preparation, the company has unveiled bold new logos and brand kits across packaging, fashion, dining, trucking fleets, and more.
But it's not just the logo that's turning heads — with a cutting-edge virtual reality restaurant, a branded reality show, and exciting soda collaborations, Pepsi is fully embracing its status as the ultimate disruptor in the beverage industry!
But, after 15 years of minimality, why have they now decided to Live Life to the Max?
Go Bold or Go Home
Maximalism is officially in, as Pepsi has moved away from its notable minimalistic design and fully embraced bold, brash logos. The company opted for sharper black tones with the launch of Pepsi Zero Sugar, and the 'Pepsi' typeface now sits higher in the globe to enhance the contrast.
“We’re doing all these things that are not shy,” said Todd Kaplan, Pepsi’s Chief Marketing Officer, “The [old] logo and visual system just felt inconsistent with how our brand has been behaving.”
New Threads, Who This?
Pepsi isn’t just about soda; their threads are pretty sweet too! Pepsi has its own fashion line and has been known to collab with brands such as Boohoo, New Era, Umbro, Anteater and Le Specs to launch their football fashion collection in the UK.
So, how will this logo pivot affect their apparel moving forward? Well, Pepsi has released a sneak peek at what their new line will look like.
Kaplan suggests that all logo changes will take effect on fashion items throughout this fall’s brand kit rollout on products.
The North American new logo rollout will begin in Fall 2023 for the brand’s 125th anniversary.
Which brands to you think will follow the maximalist trend and what bold moves would you like to see from Pepsi next?
Kyia Young
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